Digital Solutions for Mall Management and Engagement

Mind Supernova delivered software to optimize Vincom’s mall operations and enhance customer engagement.

Vincom operates shopping malls and retail centers across Vietnam, providing modern retail experiences.

What Vincom needed to solve

Vincom needed unified operations for tenant management, event coordination, and customer promotions across multiple properties. Data silos and manual event scheduling caused inconsistent promotions and suboptimal tenant performance. Mind Supernova was asked to build a centralized management portal with tenant dashboards, promotion orchestration, and visitor analytics to boost engagement.

Scalability across properties and real-time campaign controls were required.

How Mind Supernova delivered

We developed dashboards, mobile apps, and management systems to track operations, events, and promotions.

Measurable results

Vincom achievements:

• Launched a tenant and promotions portal with centralized controls.
• Improved visitor engagement through targeted campaigns and analytics.
• Enabled real-time event coordination across multiple malls.

The solution increased promotional effectiveness and tenant satisfaction.