A CRM that fits how you sell.
Stop bending your process around off-the-shelf tools. We build custom CRM software with senior, AI-augmented engineers, sales pipelines, automation and customer data modelled around your real workflow.
- Built around your pipeline
- Automation-first
- Clean, unified customer data
Built around your pipeline
Automation-first
Clean customer data
CRM software, end to end.
One senior team across the full CRM stack, from pipeline UI to the data and automation behind it.
Custom sales pipelines
Deal stages, scoring and forecasting modelled on how your reps actually close, not a generic template.
Lead & contact management
Capture, de-duplicate and route leads automatically, with a single clean record per customer and company.
Sales & marketing automation
Workflows, follow-up sequences and task triggers that move deals forward without manual chasing.
Reporting & analytics
Live dashboards for pipeline health, conversion rates and rep performance that leadership can trust.
Integrations & data sync
Two-way sync with email, telephony, billing, ERP and marketing tools so the CRM is your source of truth.
AI-powered selling
LLM lead scoring, next-best-action suggestions and auto-summarised call notes built into the workflow.
How we ship a CRM your team adopts.
Map the sales process first
We start with how your reps and managers actually work, stages, hand-offs and data, so the CRM mirrors reality instead of forcing a rewrite of how you sell.
Automate the busywork
Data entry, lead routing and follow-ups get automated early, so reps spend time selling and the data stays clean, which is what makes a CRM stick.
Roll out & refine
We migrate your data, train the team and ship in iterations, with AI-assisted code review and transparent sprints as the CRM grows with your sales motion.
A modern, proven CRM stack.
CRM development questions, answered.
Why build a custom CRM instead of using Salesforce or HubSpot?
Off-the-shelf CRMs are great until your process doesn't fit their model or per-seat licensing gets expensive. A custom CRM fits your exact workflow, owns its data, and avoids paying for modules you'll never use.
Can you migrate our data from an existing CRM?
Yes. We map and clean your contacts, deals and history from tools like Salesforce, HubSpot or spreadsheets, de-duplicate records, and migrate in stages so nothing is lost and the team keeps selling.
How do you integrate the CRM with our other tools?
We build two-way sync with email, calendars, telephony, billing, ERP and marketing platforms via their APIs, so the CRM stays the single source of truth instead of one more silo.
How do you keep quality and customer data secure?
Senior-only engineers, automated testing, CI/CD and AI-assisted code review, plus role-based access, encryption and signed NDAs, with transparent sprint reporting so you always see progress.
Ready for a CRM built around your sales process?
Tell us how your team sells today, we'll propose a CRM architecture and a senior team to build it.